HomeBusinessGet to know the latest stocks in the Nasdaq-100. It's up 3,250%...

Get to know the latest stocks in the Nasdaq-100. It’s up 3,250% since the start of last year and is still a buy heading into 2025 according to Wall Street.

The Nasdaq Composite is a broad, technology-focused index that tracks the performance of more than 3,000 publicly traded stocks. The Nasdaq-100 is a subset of that index and tracks the performance of approximately 100 of the largest non-financial companies on the Nasdaq stock exchange, spanning a variety of industries.

To be eligible for inclusion in the Nasdaq-100, a company must meet the following criteria:

  • Be exclusively listed on the Nasdaq stock exchange

  • Be very fluid

  • Must be listed on an eligible exchange for at least three full calendar months

  • At least 10% of the outstanding shares must be available for trading

  • No bankruptcy may have been filed

AppLovin (NASDAQ: APP) is the latest addition to the Nasdaq-100, joining the benchmark on November 18 and replacing the discount retailer Dollar tree. It is worth noting that its inclusion took place outside the annual rebalancing of the index, which takes place on the second Friday of December. Rules for the index allow selected additions to occur at any time.

Since the start of last year, the stock is up 3,250% (at the time of writing) as the company used artificial intelligence (AI) to inform its in-app gaming ads. Despite that impressive run-up, many on Wall Street think there’s still a long runway ahead. Below I discuss the secret to AppLovin’s success and what lies ahead.

Image source: Getty Images.

AppLovin went public in early 2021 with the mission to help app developers succeed. The company developed a comprehensive set of tools called AXON – powered by artificial intelligence – that allow companies to make their apps stand out in an otherwise crowded marketplace, while automating and optimizing the revenue-generating activities of those apps.

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According to the company, most developers lack the “marketing, monetization and data analytics tools needed to stand out” in a sea of ​​millions of mobile apps – especially mobile games. Additionally, many app developers tend to take advantage of including ads in their apps, but most lack the expertise to do this effectively, so AppLovin does the heavy lifting. The company also helps advertisers reach their target market, which is also a win for developers.

AppLovin gets paid when users download an app, so if their customers succeed, AppLovin succeeds. The company’s track record is impressive. Since its inception, the platform has delivered more than 6 billion mobile app installs for developers.

The company’s success was evident in its third quarter results. Revenue of $1.2 billion rose 39% year over year, while diluted earnings per share (EPS) of $1.25 rose 317%. This illustrates that with the infrastructure in place, each new customer gradually contributes to AppLovin’s operating result.

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