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Gypsy Rose Blanchard became an overnight sensation after her release from prison. Was it worth it?

Gypsy Rose Blanchard was everywhere in what felt like moments after being released from prison.

The 32-year-old spent seven years behind bars for orchestrating her mother’s murder. She is believed to be a victim of child abuse through Munchausen syndrome by proxy, a mental disorder in which a caregiver makes someone sick (or appears to be sick) to get attention.

Blanchard has been a tabloid figure since news of her arrest broke nearly a decade ago. Her case was featured in the 2017 HBO documentary Mom dead and dearest and adapted for a 2019 Hulu limited series called The deed. Everyone knew Blanchard’s story, but even as she spoke for herself behind bars, she wasn’t the one in charge of her own story.

By the time Blanchard was released from prison on December 28, 2023, she and her team had built a fandom on TikTok and Twitter (now are used to describe a favorite pop star. She had more than 1 million followers on social media, where she regularly posted about even the most mundane aspects of her life, such as her outfits and her husband Ryan Anderson, whom she married while in prison.

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Blanchard’s newfound fame also extended beyond the Internet. She has appeared in high-profile television shows, from The view Unpleasant 20/20, and the covers of magazines like People. She filmed two docuseries for Lifetime, including the upcoming one Gypsy Rose: life after lock-up.

Yahoo Entertainment’s attempt to reach Blanchard for comment was not immediately successful.

Anna Grace Du Noyer, a PR strategist and owner of Fierce Media, told Yahoo Entertainment that Blanchard’s choice to speak openly about her experiences and appear on multiple shows was likely “less about grabbing the spotlight and more about reclaiming her story.”

“Interacting with the media was her first real opportunity to express her truth, unfiltered and unmanipulated,” she said. “The audience’s voracious appetite for her story meant that silence was not just golden; it was suspicious.”

After three months of freedom, Blanchard’s life now looks very different. She announced a split from Anderson, who had been a constant presence in her interviews and on her social media accounts, in a March 28 Facebook post obtained by People.

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“People wonder what’s going on in my life. Unfortunately, my husband and I are going through a divorce and I have moved in with my parents in their house on the Bayou,” she wrote. “I have the support of my family and friends to help me get through this. I am learning to listen to my heart. Right now I need time to let myself discover… who I am.’

Blanchard also deleted her public social media profiles. She said in a video posted to a private social media account obtained by the Daily Mail that she had “absolutely no issues” with deleting her public profiles.

“I had people say, ‘You’re crazy for deleting followers like this,’ and I said, ‘I could give an F about a follower,'” she said in the post. “That’s not real life.”

Grayce McCormick, founder of Lightfinder PR, told Yahoo that the tension of creating a curated online persona can exacerbate relationships beneath the surface.

“While the initial outpouring of support may have been empowering, it also exposed her to intense public scrutiny and pressure,” she said.

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While Blanchard may have felt an outpouring of support after her first post-prison press conference, what she does in the aftermath will affect the way she lives the rest of her life.

Cassaundra Kalba, a senior publicist at Society22 PR, told Yahoo that the impact that prolonged media attention can have on people who are not used to it “cannot be overstated.” For Kalba, Blanchard’s decision to withdraw from public life is “less a sign of collapse and more an assertion of agency.”

“In [her] In this case, taking the time to focus on personal growth and healing is not only understandable, but commendable,” she said. “It reflects a mature decision to prioritize her well-being and personal development over continuing to satisfy the relentless hunger of public curiosity.”

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