Home textiles are evolving, with key trends emphasizing sustainability, personalization, smart textiles, performance, vibrant designs and other features. Consumers are increasingly looking for environmentally friendly materials, customizable options and comfort innovations. Bold colors and unique patterns are also gaining popularity.
Birla Excel, the lyocell fiber made by India-based man-made cellulose fiber (MMCF) manufacturer Birla Cellulose, is at the forefront of these home textiles trends, offering sustainable fibers made from eco-friendly materials. Their versatile fibers can be dyed in a wide range of vibrant colors, satisfying consumers’ diverse aesthetics. Designed for durability and comfort, this textile enhances both functionality and aesthetic appeal. With advanced technology integrated into production, Birla Excel offers brands high-quality, sustainable solutions, allowing them to remain competitive in a rapidly changing market.
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Of course, bedding designs should feel and perform as good as they look, and Birla Excel home textiles have numerous benefits, especially when it comes to sleeping comfort.
Home textiles made with improved Birla Excel fibers improve sleeping comfort by promoting airflow. The luxurious softness also feels soft on the skin, while the effective moisture wicking keeps sleepers relatively dry all night long. These fabrics are durable and soft, retain their quality and create an improved sleeping environment.
Birla Excel products come in different formulations, available in 100 percent versions or blended with other fibers such as cotton and polyester, wool, jute, linen, etc. across different product categories. The choice of composition depends on factors such as the optimal performance and aesthetics of the product, including hand feel and price. Although Birla Excel is generally cheaper than other natural fibers, the desired product outcome ultimately influences the mixing ratio in the final product.
Furthermore, Birla Excel products, made from eco-friendly natural sources, provide peace of mind, making them an excellent choice for people who prioritize comfort and durability in their daily use.
Traceability and sustainability
Brands today are more concerned about traceability, as are many consumers, and Birla is committed to achieving the highest level of sustainability transparency to provide assurance.
Available on demand, the company has established an independent blockchain platform that provides full traceability of the Excel fiber used in its home textile products. Each fiber is embedded with a unique molecular tracer during production, allowing real and transparent information about its life cycle to be shared. This tracer can only be identified by Birla’s advanced laboratories in India and China, effectively eliminating the possibility of counterfeit certifications. Strikingly, the tracer remains detectable in the final product even after multiple washes, ensuring a sustainable solution for consumers and strengthening confidence in home textiles made with Birla Excel.
It is also important to consider the end of life of an item when considering its durability, and home textiles made with Birla Excel have several benefits.
For example, home textiles made with Birla Excel are designed to be biodegradable, which helps reduce the impact on the environment after disposal. The fibers can also be recycled, allowing consumers to contribute to a circular economy and minimize waste.
Birla Excel textiles are made from eco-friendly materials and promote responsible sourcing throughout its life cycle. The production processes also typically have a lower carbon footprint and negligible emissions, increasing overall environmental sustainability. Additionally, the sustainable practices associated with Birla Excel fibers often involve lower water consumption, making them a more environmentally friendly choice from production to disposal. Together, these end-of-life benefits make Birla Excel home textiles a responsible option for consumers looking to reduce their environmental footprint.
Home textile products made from Birla Excel exhibit significantly higher strength than traditional cotton products, thanks to their high tenacity in both dry and wet conditions. This durability not only extends the life of the products, but also maintains their vibrant color clarity, contrast and shine.
For more information about Birla Cellulose and textiles made with Birla Excel, click here.
