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If I could only buy and hold one stock, this would be it

We all know the expression, “don’t put all your eggs in one basket.”

That’s because it’s a simple way of expressing an abstract idea: too much concentrated risk can lead to disaster.

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Nowhere is this more true than in the investment world. That’s why countless financial gurus have sung the praises of diversified portfolios. By spreading your bets across many stocks, you run the risk of one bad selection destroying your savings is enormous reduced.

But what if you had to to elect just one stock to buy and hold?

Evidently, that is not an ideal strategy, but in this hypothetical scenario I know which stocks I would choose: Amazon (NASDAQ: AMZN). This is why.

Image source: Getty Images.

To start with, we need consider the largest challenge in this scenario: the lack of diversification. By owning just one stock, our hypothetical investor has put all his eggs in one basket And So that basket needs some safety features.

Luckily Amazon has them. The company is a conglomerate. It combines e-commerce, cloud services, advertising and artificial intelligence to generate its massive $600 billion annual revenue stream.

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Moreover, these segments serve different customers and have been driven Through different economic trends. For example, the company’s cloud services division, Amazon Web Services (AWS), gets significant revenue from it big business customers like it Netflix, AdobeAnd Metaplatforms. On the other hand, Amazon’s e-commerce segment targets retail customers through its 200 million-plus Prime members, who rely on the service for fast delivery of everyday items.

PromisedBoth segments depend on a healthy overall economy to drive sales growth and profits, but at least Amazon shareholders aren’t solely dependent on corporate spending — or consumer spending. There’s a combination of both behind Amazon’s massive revenue stream.

Then there is Amazon’s history and management. First we take stock performance, there are few companies that can do that match Amazon’s long-term growth. Over the past twenty years, Amazon has generated a compound annual growth rate (CAGR) of 26.9%. That is more than double the return of the S&P500 over the same period (10.8%).

AMZN Total Return Level Chart
AMZN Total Return Level data per YCharts

While the stock’s past performance is no guarantee of its ability to outperform over the next twenty years, it is a sign that the company’s management has navigated numerous challenges while finding opportunities to expand its product offering expand and increase the value proposition for customers. Finally, let’s not forget that Amazon started as an online bookstore and now generates about $50 billion a year in revenue from advertising alone.

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