HomeTop StoriesItalian official claims Polish-made Alfa Romeo Milano EV 'banned by Italian law'

Italian official claims Polish-made Alfa Romeo Milano EV ‘banned by Italian law’

Italian official angry about Polish-made Alfa Alfa Romeo

Alfa Romeo’s first electric car won’t be welcomed as part of the family, and that’s not because of its battery-powered technology. Instead, the disdain for the all-new model stems from its name, with one Italian official slamming Polish production of a vehicle known as the Alfa Romeo Milano.

Named after Italy’s moral capital and Alfa Romeo’s birthplace, Milan, the subcompact crossover shares its platform with the Jeep Avenger and the Fiat 600e. Sharing platforms with other Stellantis models is undoubtedly cost-saving, but it means the Milano will be manufactured in Tychy, Poland. With an ever-strong national heritage, Italy’s Industry Minister Adolfo Urso believes this move by Stellantis is unacceptable.

alfa romeo milano evalfa romeo milano ev

Alfa Romeo

“A car with the name Milano cannot be produced in Poland. This is prohibited by Italian law,” Urso said in Turin on Thursday. “This law stipulates that you cannot give instructions that mislead consumers. A car with the name Milano must therefore be produced in Italy. Otherwise it gives a misleading indication, which is not allowed under Italian law.”

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The law Urso is referring to dates back to 2003 and states that it is illegal to market Italian-sounding products produced elsewhere as Italian in the name of consumer safety. Another example of the relevance of this law is the limited use of the Italian product name Parmigiano Reggiano when describing American-made Parmesan cheese.

Regardless of the rhetoric, Stellantis CEO Carlos Tavares told Automotive News Europe that production of the Milano EV in Poland will be a better deal for both the company and consumers. Tavares even went so far as to say that Polish production of the Milano will see a price reduction of 10,000 euros, with the model starting at less than 30,000 euros. That’s about $32,136 for the base model, the hybrid version, according to Automotive News Europe.

Notably, the Milano will be the only Alfa Romeo produced outside Italy, unlike the Cassino Plant-produced mid-size SUV Stelvio and mid-size sedan Giulia.

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