HomeEntertainmentJennifer Lopez quietly renames her tour to Greatest Hits Show amid weak...

Jennifer Lopez quietly renames her tour to Greatest Hits Show amid weak ticket sales

After canceling seven dates of her first North American tour in five years due to weak ticket sales, Jennifer Lopez renamed it to apparently broaden its scope, changing it from “This Is Me… Now” to “This Is Me… Live | The greatest hits.”

Lopez initially announced the trip in February, in conjunction with the release of her latest album “This Is Me… Now” and its two films. But she quietly canceled a number of dates last month in cities like Cleveland and Nashville, likely due to poor sales. The latest rebrand suggests a shift from a tour focused on the new album’s songs to one that spans her discography, a move that could entice listeners who don’t connect with her latest material.

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Requests for comment from representatives for Lopez and Live Nation, which is producing the tour, went unanswered. Live Nation’s site has not been updated to reflect the tour’s name change, but there are conflicting titles on Lopez’s listings, including “This Is Me… Live” and “This Is Me… Now The Tour’. While some of the venues hosting Lopez’s performances have not changed the original listings on their respective sites, there are a few instances that confirm the rebranding, for shows at Palm Springs’ Acrisure Arena and Inglewood’s The Forum. A sponsored Facebook ad from Lopez also includes an image with the new title.

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Upon its release in February, ‘This Is Me… Now’ struggled to find an audience, selling 14,000 copies in its first week. Although the album debuted at the top of the Billboard Top Album Sales Chart due to 11,000 physical sales, it reached number 38 on the Billboard 200, becoming the second of her nine studio albums to fall outside the top 10.

The album was part of a $20 million self-financed multimedia project, including the tour and the two films ‘This Is Me…Now: A Love Story’ and a documentary ‘The Greatest Love Story Never Told’. Variety described the endeavor as an exploration of “Lopez’s life as a serial romantic” following her romantic revival with actor Ben Affleck, whom she married in 2022 after nearly two decades apart.

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