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Metro Detroit’s party planner creates lifelong memories

ROCHESTER HILLS, Mich. (CBS DETROIT) – Planning the perfect party can be a challenge in itself unless you are a professional who has mastered the skill.

In 2020, during the pandemic, Rochester Hills mom Julie McInerney founded “Sweet Mitten Dreams,” a popular party planning company.

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Sweet Mitten Dreams CEO Julie McInerney and her family.

Sweet Mitten dreams


“We specialize in the teepee and glamping industry. “I was one of those moms who loved planning parties for my kids, and one day I was on Pinterest and came across the teepees and thought what a great idea this would be for our kids,” said McInerney.

The setup was a great success. It was then that she launched her company, ‘Sweet Mitten Dreams’, a slumber party sensation.

“Really, what it was for me is I didn’t want the pandemic to take away the joy of children and take away the opportunities to celebrate special occasions like birthdays, and so I started the company because I wanted to bring that into people’s homes because that’s where they spent most of their time,” McInerney said.

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Photos of a party setup taken by Julie McInerney, CEO of Sweet Mitten Dreams.

Sweet Mitten dreams


It has since blown up. McInerney attributes her success to supportive friends, family and clients who have supported her from the beginning.

“I have clients who come back and want to do the teepee experience again and again, and I just think they find it unique, they have so much fun with it, their friends have so much fun, and it just brings that joy,” she says said.

How do you plan the ideal party? It starts with choosing a theme. McInerney, the professional party planner, then gets to work.

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Julie McInerney packs the essentials to host a party for a client.

CBS Detroit


“Being a kid these days, right? I used to just have a sleeping bag, and that was the extent of it,” McInerney said.

At “Sweet Mitten Dreams,” McInerney transforms a simple idea into the ultimate get-together, while adding personal touches like air mattresses, blankets, decorative pillows and lighting, and even balloons that add to the experience.

When it’s done, McInerney says it’s the reveal that makes the setup worth it.

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A party setup created by Julie McInerney, CEO of Sweet Mitten Dreams.

Sweet Mitten dreams


“When I have the kids come and see what I’ve set up, it’s the most rewarding and joyful experience I’ve been a part of. It just warms my heart, and the kids are just so happy and excited, and the giggling you hear and the sounds that come out are just amazing,” said McInerney.

“Sweet Mitten Dreams” currently only serves southeastern Michigan.

McInerney says she is currently creating a digital course detailing how others can start a similar business. This course is expected to be available in May 2024.

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