HomeSportsMichigan will begin selling alcohol at Big House for the 2024 football...

Michigan will begin selling alcohol at Big House for the 2024 football season

The beer is about to flow at the Michigan games. (Photo by Ezra Shaw/Getty Images)

Michigan fans have another reason to celebrate in 2024.

The Wolverines’ athletic department announced Thursday that it will start selling alcohol at Michigan Stadium, known as the “Big House,” for the 2024 season. The Michigan Board of Regents voted to implement a Class C liquor license beginning with the Aug. 31 opener against Fresno State.

The state of Michigan passed a bill last year that would lift the ban on the sale of alcohol at college sporting events. While rival Michigan State quickly started getting the beer flowing at Spartan Stadium, Michigan took a more gradual approach.

The board opted to start selling alcohol at Michigan’s other major venues — Crisler Center for basketball and Yost Ice Arena for hockey — starting in February and observe how it went. The school claimed that “there were no reported behavioral issues related to drunken behavior or medical reactions associated with alcohol at either location,” which opened the door to alcohol at football games.

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Reportedly, all customers will be required to show ID, with a limit of two alcoholic drinks per guest of legal drinking age in each transaction.

Michigan is coming off a breakthrough national championship win last season, going 15-0 and beating Washington 34-13 in January for its first title since 1997. The program has since lost head coach Jim Harbaugh to the NFL’s Los Angeles Chargers, replacing him in… house with offensive coordinator Sherrone Moore.

The team also had 13 players selected in the 2024 NFL Draft, led by quarterback JJ McCarthy at 10th overall. It’s a transition year for the Wolverines, but at least fans will have one new thing to enjoy.

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