Roth MKM maintains a buy rating Imax (IMAX) with a $28 price target after the company signed an exclusive, global deal with Netflix (NFLX) to show Greta Gerwig’s film “Narnia” on the screens of Imax. Based on the “well-known book series Chronicles of Narnia, the film will debut on Thanksgiving Day 2026 and have a four-week run before launching on Netflix,” the analyst told investors in a research note. Roth considers the announcement a “significant deal” for Imax given its exclusivity. Netflix will also provide meaningful marketing support, something it has never done for a film playing on its own platform, Roth points out. It believes “Narnia” could top $20 million when it opens domestically.
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