HomeTop StoriesSan Francisco is seeing an uptick in tourism after hosting major events

San Francisco is seeing an uptick in tourism after hosting major events

SAN FRANCISCO – San Francisco’s iconic Pier 39 bustles with activity as tourists from around the world flock to explore the vibrant Embarcadero corridor.

One of the establishments reaping the benefits of this influx of tourists is Coqueta restaurant, a Spanish culinary gem located along the waterfront.

“We have a great corridor – very wide. And we have people from all over the world, not only from the cruise ships but also from other areas,” says Yuri Chauca, the manager of Coqueta restaurant. “We have the big hotels nearby, and people like to walk around.”

After more than a decade of serving customers, Coqueta has weathered the challenges of the pandemic. Chauca recognizes the crucial role tourism plays in the restaurant’s success and recovery.

“In our industry, when there is no foot traffic and reservations, it is boring because we need this vibrant environment every time – from the moment we open to the moment we close,” Chauca said. “So yeah, we’re very excited and very hopeful that it will increase.”

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Chauca’s optimism is reflected in recent statistics released by the San Francisco Travel Association. The city welcomed a record 23.1 million visitors in 2023, with a remarkable 82 percent increase in hotel stays compared to the previous year.

The surge in tourism can be attributed to major events at the Moscone Center and the Asia Pacific Economic Cooperation Leaders’ Summit.

Scott Beck, president and CEO of San Francisco Travel, highlighted ongoing efforts to revitalize the city’s tourism industry.

“San Francisco’s tourism recovery efforts continue to make steady progress. Attracting more conventions and events to the city is a key focus for SF Travel given their citywide impact on San Francisco’s economy,” Beck noted .

The city’s strong conference calendar has been a driving force behind the increase in tourism, with events such as Dreamforce and the APEC Conference attracting delegates from around the world. The increase in convention activity has translated into significant profits for San Francisco’s lodging industry.

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Visitors to San Francisco, including conference attendees, were effusive in their praise for the city’s offerings.

“Honestly, my whole experience from start to finish was pretty fantastic,” said a visitor from Los Angeles.

Another visitor, from Vancouver, Canada, expressed their joy at the beautiful weather, delicious food and drinks, and confirmed their intention to return.

Chauca noted a positive trend in the return of local customers, especially as more offices reopen in the financial district.

“As spring and summer approach, we have more cruises and we have locals wanting to come out on sunny days like today,” Chauca told KPIX. “We now see them walking back and forth, jogging and things like that.”

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