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Apple’s (AAPL) Worldwide Developers Conference event kicked off Monday in Cupertino, California, as the tech giant announced its highly anticipated generative AI initiative: Apple Intelligence.

Yahoo Finance’s Dan Howley has the details:

The technology, Apple’s first foray into generative AI, will be deeply integrated into the company’s hardware and software products ranging from the iPhone and Mac to Mail, Messages and Photos.

Apple is positioning Apple Intelligence as a unique offering that can understand you and your data, rather than a broad-based AI system like ChatGPT or Google’s AI Overview. Apple Intelligence will be available later this fall for the iPhone 15 Pro and iPads and Macs with Apple’s M1 series chips and newer.

The biggest changes are coming to Apple’s Siri. Siri, the original voice assistant for smartphones, has been in dire need of a fresh coat of paint for years, and Apple Intelligence will provide just that. The company says the assistant will have a new look, feel more natural and be more responsive.

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Like other generative AI-powered assistants, you can ask follow-up questions and interrupt yourself while making requests. You can also now talk to Siri via typed text if you don’t feel like making requests out loud, and Siri asks you to use ChatGPT instead of Apple’s own models for making requests.

Apple says the updated version of Siri is more context-aware of Apple products, allowing you to ask questions about how different features and settings work and get accurate answers. Screen awareness allows Siri to understand things on your screen and take action. So if a friend sends an address in Messages, you can have Siri save it for you.

Apple CEO Tim Cook speaks during a new product announcement at the Apple campus in Cupertino, California, Monday, June 10, 2024. (AP Photo/Jeff Chiu)

Apple CEO Tim Cook speaks during a new product announcement at the Apple campus in Cupertino, California, Monday, June 10, 2024. (AP Photo/Jeff Chiu) (ASSOCIATED PRESS)

In addition to Siri, your devices can now prioritize your notifications to show the most important notes and minimize less relevant notes. Writing tools can rewrite, write or summarize information for you, automatically available in Notes, Mail and a host of third-party apps. You can create generative AI images of people, places, and animals in your apps in three different styles.

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Apple says many of its generative AI models will run on-device, although some will require access to the cloud. But because Apple has traditionally avoided forcing people to use cloud-based services when it comes to their private data, the company says it has developed a new cloud service called Private Cloud Compute.

Read more about the new announcements here.

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