If the chiefs of Kansas City de Philadelphia Eagles beat on Sunday and win an unprecedented third straight super bowl, they can now use “three -peat” language to celebrate.
President and the legendary NBA coach Pat Riley of Miami Heat Team has had the trademark of “Three-Peat” and several other versions of it since 1988, when his then Los Angeles Lakers had won two NBA titles in a row. Front Office Sports reported on Tuesday that the NFL concluded a deal with Riley to licensed the phrasing if the Chiefs would win on Sunday.
Pat Riley successfully acted the expression “Drie-Peat” when he and the Lakers tried to win their third consecutive NBA title in 1989.
The NFL has just closed a deal with Riles & Co. To use the expression about merchandise when the Chiefs Win Super Bowl Lix. pic.twitter.com/dmyrcwrsyr
– Front Office Sports (@fos) February 4, 2025
How much does the deal cost? The conditions were not revealed, but Finance Monthly reported that Riley received $ 600,000 from the Chicago Bulls in 1998 when they completed their second three-turf. Adapted for inflation, that is more than $ 1.16 million as of December 2024.
The NFL clearly has that kind of money to spend, and Riley has said that he still donates most of the trademark money to a good cause. So it seems like a small price to pay, proverbial, if not in practice.
Anyway, it sounds like the chiefs can use the term “three-turf” freely. Now they only have to make NFL history on Sunday.