HomeTop StoriesSuperior has resources for entrepreneurs who want to start a business

Superior has resources for entrepreneurs who want to start a business

January 24 – Superior – Starting a successful company is not as easy as having a good idea. Free sources are available in superior to help entrepreneurs take those first steps in company ownership.

“We get a lot of phone calls from people who want to start a business,” said Jim Caesar, director of

The Development Association of Superior and Douglas County.

“And in most cases they just have an idea. So our first question back to them is’ Do you have a business plan? “Usually they don’t have one. “

When that is the case, Caesar said they refer them to the

Small Business Development Center at the University of Wisconsin-Superior.

Although center staff do not write a business plan for someone, they can help develop one and help in doing financial pro forma and projections for a new company.

Mike Hill from the Small Business Development Center said he will collaborate with entrepreneurs to bring them to the bones of a business plan.

“So usually, the first thing I have to do is find out what they think they want to do,” Hill said. “Because it is not always what they really think they are going to do. … they try to find out, where do I start? Now they have this idea and it is a big stew in their mind because it comes from all these different ones, Different ideas.

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By placing the potatoes, carrots, meat and herbs in the right boxes, Hill said that he can help create elixir from the ingredients of the stew.

“I lead you to your peak of your Everest,” said Hill. “You don’t even know what that looks like yet. It’s not my company, but I can get you there.”

The process uses a business model Canvas with a psychological approach because customers buy based on sentiment instead of logic, Hill said. Although solving a problem is fun, Hill said that identifying the pain that customers drives will resonate with customers.

Hill, who has been an entrepreneur since the age of 18, said he experienced failure, but he has experienced success more often.

“Seventeen times I removed the Kleenex … Because building a company is really personal,” Hill said. “You have to hold on to life a lot. If there is not something that is real, very important to you, you may not be able to deal with those ups and downs that you will experience if you let a company or a company grow.”

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Finding the reason why a person wants to start a company – a story that only that person can claim – becomes their “unfair benefit” towards competitors, Hill said.

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