HomeTop StoriesThe Barbie craze extends to summer grilling with Heinz's classic "Barbiecue" sauce

The Barbie craze extends to summer grilling with Heinz’s classic “Barbiecue” sauce

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Inspired by its blockbuster brand, Mattel partners with Kraft Heinz Co. to create ‘Barbiecue’ sauce.

Colored Barbie pink, the seasoning is being offered by Kraft in the United Kingdom, starting with a limited edition online sale of 5,000 bottles. The online promotion will be followed by a national run at Tesco supermarkets later this week and then via a British delivery service in mid-May, the food manufacturer and Mattel announced on Monday.

Bottles of the sauce, which gets its pink hue from beetroot extract, will be available across Spain on April 25.

Heinz alluded to the condiment in an Instagram post in August, pairing a bottle of Barbiecue sauce with tomato “Kenchup” and asking if the company should “make this dream team a reality.”

Barbie-themed products have been in high demand over the years The release of the movie ‘Barbie’ in July 2023.

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