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Venu Sports announced as brand for joint sports streaming service ESPN, Fox and Warner Bros. Discovery

Disney, Fox and Warner Bros are teaming up to create a sports bundle subscription later this year. (Amber Matsumoto/Yahoo Sports)

The joint sports streaming venture of Disney, Fox and Warner Bros. Discovery announced the brand name for the service on Thursday.

The platform that will combine sports programming from ESPN, Fox Sports and TNT will be called Venu Sports, as revealed by company CEO Pete Distad. (Sympathies to those who may have grown attached to “Spulu,” as the name some fans came up with when this “Hulu for Sports” venture was announced.)

The joint service was originally announced in February and is targeting a fall launch. (An antitrust lawsuit by FuboTV could impact that.) Venu Sports includes ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+, giving viewers a variety of NFL, NBA, MLB, NHL and college sports content.

With these networks, Venu will offer NFL and MLB coverage via Fox and ESPN, and NHL with TNT and ABC/ESPN. (The NFL was reportedly unhappy with the venture when it was announced in February.) Big Ten football games will be available on Fox, and ESPN has rights to SEC football. NBA games are also offered via ESPN/ABC. But if TNT loses the NBA’s media rights, as has been rumored, that could affect the value of the package.

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Venu Sports did not mention the price of the service in the announcement. But it will also be available to ESPN+, Hulu, and Max subscribers as part of a bundle. Overall, the platform should offer the most competitive and cheaper package versus cable for viewers largely willing to pay for sports TV.

But without CBS and NBC, fans wouldn’t get the NFL broadcasts those networks offer, even though games are increasingly spread across services like Amazon and Netflix. Fans of the NCAA basketball tournament and Olympic Games coverage would also miss these sports on Venu.

“We are excited to officially introduce Venu Sports, a brand that we believe captures the spirit of an entirely new streaming home where sports fans outside the traditional pay TV ecosystem can experience an incredible collection of live sports, all in one place” , Distad said in a statement.

“As preparations for the platform continue to accelerate, our focus is on delivering a best-in-class product for our target audience,” he added, “built from the ground up using the latest technologies to satisfy discerning sports fans.” to fascinate and entertain. one-stop access to live games.”

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Updates on upcoming news and information about Venu Sports can be found at www.venu.com.

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