Photo illustration: Yahoo News; photos: Christopher Polk/Variety via Getty Images, Erika Goldring/TAS24/Getty Images, Justin Casterline/Getty Images
At Yahoo News we are saving space for 2024.
Instead of just listing the biggest stories of the year, we’re highlighting fifteen tidbits and tidbits that we think yodelled 2024. From the topics that dominated the landscape to the peak times you searched them, we’ve got a numbers-wise overview of what was top-of-mind for Yahoo visitors. You played games, shopped our best deals and found your plate. You were busy! Let’s jump in.
Fact 1: Yahoo visitors read more stories about it Taylor Swift And Donald Trump than anyone else this year.
Fact 2: Average 3% of the stories read each month were about the 14-time Grammy winner who spent 2024 on her “Eras Tour.”
Fact 3: Swift was the most popular celebrity search in all 50 states. Interest was especially high in Kansas, where she and partner Travis Kelce were the most searched and second most searched celebrities, even ranking at No. 9 as a couple.
Fact 4: Interested in Swift peaked in February – right near the Super Bowl – with more than 100 million views on 5,000 articles about her.
Fact 5: In 2024, there were more Yahoo searches for Swift than for the following 36 music artists combined.
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Fact 6: If you shake off Swift, stories will be told Family and relationships piqued the interest of readers more than any other category.
Fact 7: Yahoo visitors spent 313,000 hours reading horoscopes. (That’s 13,000 days in the stars!)
Fact 8: Fans of astrology brought the most of the time Scorpio horoscopes and the least about Geminis.
Fact 9: Sydney Sweeney was the actress what people searched for most often.
Fact 10: Caitlin Clark beat out both Kelces and Simone Biles as this year’s most wanted searchers athlete.
Fact 11: The most popular time to play Yahoo Games is after lunch at 2pm
Fact 12: One committed Mahjong Solitaire The players among you achieved a streak of 242 days and played every day for eight months.
Fact 13: Vermonters published 7 times spend the same amount of time playing games as North Dakotans.
Fact 14: Banana bread was the most popular recipe on Yahoo Search. It ranked first in every state except Mississippi and Kansas.
Fact 15: The Saker mini chainsaw was the most popular item among Yahoo shoppers this year.
Who knows what 2025 has in store, but for now we’re glad we helped you find your Swift, Clark and mini chainsaw solutions for the year.
Our Yahoo Trends in 2024 report is based on analysis of internal data from January to November 2024. The project was led by Robin Kwong and Coleen O’Lear. Mark Bowers, Kent Johnson, Mike Bebernes, Jenn Rourke and Ed Hornick contributed.
