The league announced Friday that MLB helmets will feature advertising beginning in the 2024 postseason.
MLB has entered into a multi-year deal to place its name and logo from German apparel company Strauss on postseason helmets through the 2027 season. The ads measure 5 by 0.92 inches and will be placed on both sides of each helmet.
Strauss’ name and logo will also appear on the helmets of all 120 affiliated minor league teams from 2025 through 2027.
Helmets featuring the Strauss ad are also worn at MLB games played in Europe.
MLB began allowing advertising on uniforms through the 2023 season as part of the latest collective bargaining agreement with the MLB Players’ Association. Twenty-three teams currently have an ad on a jersey patch.
When the CBA was announced in March 2022, it was originally stated that helmet advertising would begin in October with the postseason, but the league decided to take its time to find a partner. Helmet advertising has been used by MLB teams in the past, but only for select games overseas.
