Summary
Alphabet, formerly called Google, maintains the largest online index of websites accessible through automated search technology. It generates revenue through online advertisements, cloud services and hardware. Google is now an operational part of Alphabet. The company was founded in 1998 by Sergey Brin and Larry Page and went public in 2004. Google’s AdWords is an auction-based program that allows companies to display ads on certain search results. Google’s AdSense program allows websites in the company’s network to display targeted ads, based on search terms or web content, from AdWords advertisers. Most of the revenue generated through AdSense is shared with network partners. Alphabet also owns YouTube.com, the web-based video site. It has also expanded into mobile telephony with its Android smartphone operating system and into public cloud services. About 52% of Alphabet’s revenue is generated outside the US. On April 3, 2014, Alphabet’s new non-voting Class C shares began trading at
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