HomeBusinessWhat went wrong at CVS? Outgoing CEO Karen Lynch's reign started brilliantly,...

What went wrong at CVS? Outgoing CEO Karen Lynch’s reign started brilliantly, but then quickly fell apart

Karen Lynch, a superstar CEO who champions the biggest big ideas, is gone.

As head of the drugstore and health insurer CVS, Lynch led the largest Fortune 500 company, by revenue, of any female CEO, and reigned for years as the most powerful woman in corporate America. In her first two years after being chosen for the top job in late 2020, Lynch appeared to be on her way to glory. By the end of 2022, she had raised CVS’s stock price from $70 to about $110. Investors believed in her bold new strategy: turning CVS into a one-stop shop for basic care, right in their own neighborhood, complemented by hands-on, data-driven management of their internal insurer reminding people to refill prescriptions and get new medications. their annual physical.

Lynch promised to “revolutionize healthcare as we know it” by repurposing thousands of CVS’s more than 9,000 stores into fully dedicated providers of services such as diabetic retinopathy and cholesterol screenings, and mental health care, or hybrid retail and PC centers called HealthHUBs. CVS would then store tons of data about the patient’s condition with Aetna’s insurance division, the costs of which would drop because seniors received preventative care that reduces heart disease and other chronic conditions that make up the majority of our health care spending. Rival insurers would also reward CVS with some of the savings they have made by spreading primary care from far-flung doctors’ offices, which require long wait times, to the CVS around the corner, where you can also pick up your pills and shampoo and medications can buy. candy bars.

It was an intriguing vision that took aim at our hugely expensive, largely consumer-unfriendly healthcare system. But Lynch failed to fully realize the paradigm that the current regime is already beginning to upend, and in which CFS will continue to play a crucial role in the future – a role that will likely determine whether the country will recover from the current downturn .

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At the time of writing, CVS had not yet responded to one Fortune email requesting comment.

CVS is performing less well than its already low expectations

On Oct. 18, CVS announced that its year-to-date weak financial performance was even worse given low expectations that are already prompting major investors, including activist Glenview Capital, to demand changes in the C-suite. The board had announced in advance that third-quarter earnings would turn out to be much lower than both the company’s and Wall Street’s forecasts. CVS posted earnings per share of $1.05 to $1.10, well below the FactSet consensus of $1.69. Responsible for most of the shortfall: Extremely tight margins in the healthcare sector at Aetna, and especially in the massive Medicare Advantage franchise. CVS announced that the ratio of premiums to expenses had increased from an estimated 91% to more than 95%. “That represents a combination of offering benefits that are too rich and premiums that are too low,” says Michael Ha of Robert W. Baird.

The same press release stated that Lynch was “resigning her position in accordance with the company’s board of directors” and will be replaced by David Joyner, a CVS veteran who leads the pharmacy business Caremark.

Where Lynch’s transformation went wrong

A trifecta of problems, some of which started before she took the top spot, ended a reign that seemed to start brilliantly and then quickly unravel. The first was CVS’s mistakes in overpaying for acquisitions, a practice that piled up amounts of capital so large that only magical performance could deliver decent returns to shareholders in the future. In the years following its successful 2007 acquisition of Caremark, CVS thrived. By the end of 2017, shares had roughly tripled to $75. It then unveiled the acquisition of Aetna, where Lynch had risen to the position of heir apparent based on her skill in building the Medicare Advantage side.

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CVS paid a whopping $68 billion, or a 73% premium for Aetna. On the day of the announcement, the two companies had a combined market capitalization of $128 billion. Evidence that CVS hasn’t come close to generating the additional profits needed to cover the Brobdingnagian price: Its valuation now stands at just $76 billion, only slightly higher than what it paid for Aetna. The Aetna lesson hasn’t deterred Lynch and the board. In 2023, CVS made another hugely expensive deal by acquiring Oak Street Health, owner of more than 200 centers in 25 states that provide care for the elderly, this time forking out $10.5 billion, 30%, or $2 billion more than the target limit before the limit was reached. purchase. CVS made another big bet by acquiring healthcare analytics provider Signify for $8 billion. The purchases of Oak Street and Signify indicated that CVS was making desperate moves and adding major pieces to strengthen the complex structure Lynch had devised, but it didn’t work.

CVS became a revolving door at the top and the vision proved too complex

Lynch also continued to change groups of lieutenants at an alarming rate. It’s not clear whether she kept choosing the wrong people for the wrong roles, or failed to get the talent she recruited to do their best work. From spring 2023 through this month, no fewer than seven permanent employees left the C-suite, all of whom she hired after officially taking charge in February 2021. The exodus included the head of Aetna, who left after less than a year, the CFO (whose statement cited health reasons), the heads of HR, communications, healthcare and stores. Two other long-serving CVS executives also left the company, the general counsel and the chief marketing officer.

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The third and final problem: Lynch proved unable to implement the lofty, complicated blueprint. It was her predecessor, Larry Merlo, who launched the first phase through the purchase of Aetna, the first time ever that a major insurer combined with a pharmacy chain. Lynch expanded the framework with her plan to bring primary care to America’s doorsteps. Although a grand idea, CVS got a late start in the retail field as Walgreens, Concentra, and several others, including Oak Street, captured a space that promised to be a huge market. Furthermore, the culture that came from running drugstores clashed with the mindset needed to run a major insurer, making it difficult to connect Aetna’s data treasures to the people CVS was trying to lure into its stores for primary care . The sudden drop in profitability for Aetna’s Medicare Advantage business further undermined the ambitious plan to merge the two companies.

In recent years, CVS has made scant mention of the original HeathHUBs concept. The focus now appears to be on expanding the established Oak Street network. And according to Ha van Baird it is an excellent strategy. “That initiative will fuel their growth over the next decade,” he says. “Oak Street-style, value-based care is still the future for CVS.”

The pharmacy division, the healthcare division it founded and retail are doing well. Aetna’s margins collapsed when the federal government cut its Medicare Advantage payments. United and Cigna are both suffering as well. That was unforeseen, but it happened just as Aetna increased its Medicare rolls by 300,000 seniors. That was bad luck or an unforced error. This extremely personable, charismatic leader deserves much credit for developing and excellently articulating a vision. It may even turn out that Lynch simply needed more time. But that was a luxury that, at least for CVS, was out of stock.

This story originally appeared on Fortune.com

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