HomeTop StoriesNearly $1 billion was spent on political ads last week

Nearly $1 billion was spent on political ads last week

With Election Day just around the corner, just under $1 billion was spent on political ads during the past week’s election, according to data from ad tracking company AdImpact.

The $994 million is almost a tenth of the more than $10 billion spent on political ads so far since the start of 2023, in just seven days. And while Election Day may put a temporary halt to the spending spree that has seemingly dominated every TV commercial in recent weeks, it’s not over yet: There’s still more than $300 million in future ad time booked between Sunday and Tuesday.

The most expensive race of the past week is, unsurprisingly, the presidential race, with more than $272 million spent on advertising, according to data from AdImpact. Former President Donald Trump’s campaign narrowly outspent Vice President Kamala Harris’ campaign by more than $43.4 million to $40.7 million between Oct. 27 and Nov. 2, but Democratic super PACs helped the party during that period narrowly more than Republicans spend in the presidential race.

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The vast majority of the nearly $1 billion spent on advertising this week went into down-ballot races across the country, as candidates and outside groups spent furiously in races for Congress, the state House, key ballot questions and other races .

More than $267 million has been spent on ads in down-ballot races, meaning all other races outside of the races for president, governor and Congress.

  • The two races generating the most spending are in Florida, with $19 million in ad spending for the ballot referendum on abortion rights and about $18.5 million for the ballot referendum on marijuana legalization there.

  • Another election race saw more than $10 million spent on advertising last week: California’s referendum on rent control.

Senate races have raised $227 million so far.

  • Three Senate races each raised more than $30 million in the past week: Ohio, Texas and Pennsylvania.

  • Wisconsin and Michigan are at the next level, with more than $23 million in spending last week.

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House races have generated more than $208 million in ad spending.

  • New York’s 19th District (where Republican Rep. Marc Molinaro is trying to hold his ground against Democrat Josh Riley) has seen the most, with nearly $9 million in ad spending.

  • California’s 45th District, a race featuring Republican Reps. Michelle Steel and Derek Tran, has the second-highest amount of ad spending at about $7.5 million, followed closely by California’s 27th District, where Republican Rep. Mike Garcia faces Democrat George Whitesides.

Governors races generated just $18 million in ad spend last week, thanks to a relative lack of competitive races this cycle.

  • New Hampshire’s open gubernatorial race, featuring Republican former Senator Kelly Ayotte and Democratic former Manchester Mayor Joyce Craig, has the most ad spending ($6.7 million).

This article was originally published on NBCNews.com

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