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Can you guess which asset the ultra-rich invest in the most? Here’s a hint: they’re not stocks

When you think about where the ultra-rich put their money, you might think of portfolios with a lot of stocks, maybe some bonds and a dash of luxury assets like art or rare cars. But in reality, stocks are not the most important asset for many high-net-worth individuals (HNWIs). Instead, real estate dominates, making up a significant portion of their wealth.

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Why the rich favor real estate

For the ultra-wealthy, real estate is not just an investment; it is the basis of their portfolio. Real estate is a “real asset” with long-term growth potential that does not fluctuate as wildly as the stock market. This stability makes it especially attractive in uncertain times. According to Knight Frank, ultra-wealthy investors (those with a net worth of $30 million or more) allocate about 32% of their wealth to residential and about 21% to commercial real estate. In total, that is more than half of their assets in real estate.

These investors often own multiple properties in prime locations around the world. These aren’t just trophy items either. Many properties are “passion investments,” providing personal enjoyment and financial appreciation. Imagine a beach villa that values ​​and functions as a luxurious retreat. This dual nature – lifestyle and investing – adds depth that stocks or bonds can’t match.

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Trending: Warren Buffett once said, “If you don’t find a way to make money while you sleep, you’ll work until you die.” These high-yield real estate bonds paying 7.5% – 9% make earning passive income easier than ever.

Real estate versus other investments

So where does that leave traditional assets like stocks and bonds? While stocks remain significant, they tend to be less part of ultra-wealthy portfolios than real estate. Stocks offer growth, but the wealthy are selective and often prefer large stakes in top companies, private equity or venture capital over risky ventures. On average, stocks account for about 26% of ultra-rich portfolios. For them, shares are a growth tool and not the main ‘wealth builder’.

Bonds have become less attractive due to their low returns in recent years. Bonds typically make up about 10% of ultra-rich portfolios, especially in today’s fluctuating interest rate environment. Instead, wealthy investors are increasingly drawn to alternative investments, such as private equity, venture capital and luxury assets such as art and collectibles. These alternatives help hedge against volatility and inflation in the stock markets.

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