Daniel Lurie will then become the 46th mayor of San Francisco incumbent London Breed conceded Thursday.
The 47-year-old San Francisco resident is a newcomer to City Hall and is best known as the founder of Tipping Point, an anti-poverty nonprofit.
In an interview with CBS News Bay Area in SeptemberLurie seemed to enjoy his outsider status.
“You have to go all out if you’re going to do something as crazy as running for mayor of your hometown,” he said.
“I think people have always underestimated me. I think people think, ‘Oh, everything was just handed to him,'” Lurie continued. “Listen, I’ve had a lot of opportunities. I’ll never deny that. I work hard in everything I do.”
Becca Prowda, Lurie’s wife of almost 20 years, said, “If he says he’s going to do something, no matter how crazy it may be, he will do it.”
Lurie is an heir to the Levi Strauss & Co. fortune. through his mother, Mimi Haas, who married Peter Haas when Daniel was a child. Peter Haas, a great-grandnephew of Levi Strauss, was the longtime CEO of the iconic clothing company who died in 2005.
Both the Levi’s name and the Haas family’s philanthropic foundations are deeply entrenched in San Francisco’s history and identity.
Lurie’s father, Brian Lurie, is a rabbi and former director of the San Francisco-based Jewish Community Federation.
