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Man who owned the beloved Pleasanton restaurant killed during an off-road racing event in Mexico

Man who owned the beloved Pleasanton restaurant killed during a racing event in Mexico


Man who owned the beloved Pleasanton restaurant killed during a racing event in Mexico

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A Bay Area man was one of two people killed during the Baja 1,000 off-road race in Mexico.

James Fred Goff, of Livermore, owned Jim’s Country Style Restaurant – a Pleasanton favorite for more than 30 years.

The restaurant, named after its nickname, is a beloved part of the community.

Goff’s son Dustin, who now runs the restaurant, told Pleasanton Weekly, “The Goff family is overwhelmed with grief, but comforted by the love and support of family, friends and the community Jim loved so dearly.”

The tragedy happened Thursday in Ensenada.

Police said an orange trophy truck lost control during a mechanical inspection and struck four spectators.

Witnesses said the driver revved the engine before the crash. The driver has been arrested and the truck has been seized.

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Officials said race organizers will face penalties for the incident.

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