HomeBusinessSoFi Technologies: Buy, Sell or Hold?

SoFi Technologies: Buy, Sell or Hold?

The S&P500 is on fire, consistently hitting record highs and showing strong performance over the past two years. But when it comes to standout stocks, SoFi technologies (NASDAQ: SOFI) has increased by 261% since the beginning of 2023.

SoFi’s ability to expand its customer base and grow revenue has set the company apart. After reporting its first quarterly net income a year ago, the fintech has maintained its profitability and delivered solid profits for several quarters in a row.

SoFi is reaping the benefits of higher interest rates, which have played a crucial role in accelerating customer growth. With multiple opportunities for further expansion, the company is well positioned for continued success.

However, with the stock up significantly this year, potential investors may be hesitant due to its high valuation. Let’s take a closer look at SoFi to determine whether it’s a buy, hold, or sell at the current price.

In recent years, SoFi has transformed from a student loan refinancing company to a financial services powerhouse. This crucial shift began during the pandemic, when student loan forbearance made the original bread-and-butter business significantly less attractive.

SoFi expanded significantly into personal loans to meet growing demand. But the real game changer came in 2022 when SoFi acquired Golden Pacific Bancorp. This acquisition provided SoFi with a deposit and lending base while giving it the benefits of a traditional bank.

With a bank charter, SoFi has attracted countless customers by offering annual returns of up to 4.5% on their deposits. As a result, SoFi customer base growth exploded and deposits now total $24.4 billion.

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The acquisition also means SoFi can retain more of its loans, a significant advantage in the recent high interest rate environment. The move allowed the company’s net interest income to skyrocket to $431 million in its most recent quarterly results.

SOFI Total Deposits (Quarterly) data by YCharts

Additionally, the banking charter has allowed SoFi to build out its technology infrastructure for non-bank entities. The fintech has made substantial investments in platforms such as Galileo and Technisys, transforming the fintech landscape.

Through Galileo, SoFi provides the essential back-end services that other fintech companies rely on. At the same time, Technisys helps support multiple products simultaneously, runs in the cloud and enables banks to process and analyze data in real time. With this technology stack, SoFi aims to be the Amazon Web Services (AWS) of the financial industry.

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