BOSTON – It’s a strange sight downtown Boston: Giant pink people peering through restaurant windows and hanging out in alleys.
Making their debut in the United States, these sculptures are called “Monsieur Rose” or “Mr. Pink” in English. It’s a new art installation designed to grab your attention and cheer you up.
“These characters transform the streets into playful places and our daily journeys into beautiful, colorful journeys,” says a website for the exhibition.
“Cute-ism” art
Their collective name in French roughly translates to artist Philippe Katerine’s “cute-ism.” The inflatable sculptures are part of this year’s Winteractive art walk.
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WinterActive is the same event that brought floating clown heads to town last year. So says the Downtown Boston Alliance the reaction encouraged them to raise the bar this year.
People’s days are changing
Michael Nichols of the Downtown Boston Alliance says the organization is “exploring different ways to use our downtown to have fun.”
“It’s the darkest, dullest time of year in Boston. It’s gray…just cold and bitter,” he said. “And pops of pink, bubble gum pink that can now be found in six different locations downtown are changing people’s day.”
Mr. Pink is just the beginning of the experience: new installations will be added to the collection every day for the next week. There was another striking sight Thursday morning: a display that appeared to show a satellite or small spacecraft that had crashed onto the hood of a car.
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