HomeBusinessCould Buying Roku Stock Today Give You a Lifetime?

Could Buying Roku Stock Today Give You a Lifetime?

Netflixnow one of the world’s largest technology companies, is the gold standard of the streaming industry. Although many competitors have joined the fray, Roku (NASDAQ: ROKU) remains one of the oldest players in this space, with ties to Netflix’s early years in streaming.

Roku has rewarded shareholders lucratively from its initial public offering (IPO) through 2021, but has lost 85% of its value since the peak of the 2021 stock bubble. Could buying the stock position investors for a remarkable comeback story and give them prepare for life? Or is the stock’s decline a permanent loss, a warning to potential investors to stay away?

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Here’s what you need to know.

Most consumers recognize Roku for its Roku-branded streaming dongles, speakers, and streaming televisions. However, Roku is selling its hardware at a loss, which investors should see as bait to get users into its ecosystem. Roku’s core business is its software platform, which you use when you stream content on a Roku device, Roku TV, or third-party TV using Roku’s licensed operating system. Roku generates platform revenue from advertising and fees to third-party partners (such as streaming services).

It’s a bit complicated, but the simple point is this: Roku wants to be the gatekeeper for the streaming viewer. The idea is to take advantage of streaming no matter what you’re watching, as long as it’s on a Roku device.

This kind of middle role involves competition from both sides. Roku competes with other TV manufacturers, and its internal streaming service, The Roku Channel, competes for attention with other streaming services. For example, Roku and (HBO) Max have partnered so that Roku users can access Max. There is an underlying competition, however, as Max and Roku would rather you watch their respective streaming service over the other.

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I suspect the market has become wary of this competitive dynamic, which could help explain why Roku stock is trading near its lowest valuation since going public (more on that later).

But what is indisputable is that Roku has continued to grow; the user base reached 85.5 million households in the third quarter. It’s not as big as the leading streaming services (Netflix has nearly 283 million paid subscribers), but it’s big enough to create leverage as streamers feel the need to work with Roku.

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