Forget chicken, beef and seafood: S’mores ramen is on the rise.
Nissin Foods announced the new limited-edition Cup Noodles flavor on Monday, describing the instant ramen as a “sticky, sweet noodle experience.”
“Cup Noodles Campfire S’mores takes consumers to a new kind of campfire moment, wherever they are, by combining the unmistakable blend of decadent chocolate, marshmallow and graham cracker flavors with a smoky note for a truly unique s’mores experience,” the company said in a press release.
There are several sweet ingredients in the ingredients list online, including brown sugar, honey, and molasses. There is also cocoa in the instant noodles.
The instructions for making them are the same as usual: add water, microwave for three minutes, and let sit for two minutes. Then they take a turn. The company suggests topping the s’mores ramen with pieces of graham cracker or extra mini marshmallows.
Nissin Foods
“Since its invention nearly 100 years ago, the beloved s’more has been adapted into a wide variety of food flavors, recipes and now ramen,” says Priscila Stanton, senior vice president of marketing at Nissin Foods USA. “As enthusiasts look for new ways to prepare their s’mores outside of nature, we couldn’t resist joining in the campfire fun by transforming the classic flavor into a bold, unexpected experience that will delight the hearts and taste buds of will win over consumers across the country.”
The company also recently forayed into the breakfast world with a cream cheese-flavored everything bagel. Last year, there was another breakfast-flavored ramen, where the noodle cup tasted like pancakes, maple syrup sausage, and eggs. Unique flavors sometimes lead to big purchases; in January, a Burt’s Bees with ranch flavor lip balm sold out.
The S’mores Cup Noodles treat is available online and at Walmart locations nationwide for $1.18.
