Dabur India has partnered with Ball Corporation to introduce Réal Bites in fully recyclable aluminum cans.
The new product launch aims to meet the growing demand for consumer durables.
The aluminum cans, available in 185ml sizes, are designed for on-the-go consumption and are available in various branded flavors such as Peach, Pineapple and Real Green Apple.
This packaging innovation reportedly not only provides convenience, but also extends the product’s shelf life to one year, a notable improvement over the typical four to nine months offered by other packaging types.
Dabur India marketing vice president Mayank Kumar said, “At Réal, our goal is to continuously innovate and meet the changing preferences of our consumers.
“The introduction of Réal Bites in aluminum cans not only broadens our product portfolio, but also meets the demand for longer shelf life and more sustainable packaging. We are excited to offer our customers the same great taste in a format that is both convenient and fully recyclable.”
This move is in line with India’s goal of achieving net-zero emissions by 2070 and underlines the increasing adoption of aluminum cans as the industry’s preferred sustainable packaging solution.
Ball Asia Commercial Director Manish Joshi said: “As consumers switch to healthy drinks and prefer on-the-go consumption, as a packaging substrate it is expected to grow at a CAGR [compound annual growth rate] of 12% between 2023 and 2028 in the juice-based category.
“Ball’s two-piece aluminum beverage cans are fully recyclable and available in a range of sizes to meet customer requirements.
“Ball’s cans help our customers achieve their sustainability goals while providing a 360-degree branding opportunity and diverse innovation in the print.”
“Dabur India and Ball collaborate to launch Réal Bites in aluminum cans” was originally created and published by Packaging Gateway, a brand owned by GlobalData.
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