Jeff Lau is breaking barriers with what he hopes will be the ‘new normal’.
“NuNorm is an exclusive makeup line designed and tailored for men,” said Jeff Lau, CEO of NuNorm.
Specially designed for men’s skin, there is no scent or shine, just a bit of color to touch up problem areas such as under-eye bags and acne.
“I think it’s really important that people understand that NuNorm is not women’s makeup rebranded for men,” Lau said. “There’s nothing I would rather want to look back in 20 years from now, and this is just everyday, and that there are fifty brands, and men have a great selection to choose from. What we really want to convey to men is that this product has been specially designed. It has been reformulated many times because we wanted the perfect formula with the right ingredients that addresses the very specific skin concerns of men.”
The idea, initially developed by Lau’s son, Quincy, received mixed reviews.
“Honestly, we’ve had some negative comments, not about the product, but just people sharing their opinions,” Lau said. “These are just the values that some people hold, and that’s okay. Our point is that it’s not that men have to wear makeup, but that if men want to wear makeup, they can. And it is a choice, and it’s a choice they have to make.” should make for themselves and be proud of it.”
For Jeff and Quincy Lau, the driving force behind NuNorm is strengthening men’s mental health by helping build confidence.
“When we talk about mental health, it’s very similar to the approach that a lot of women take, which is makeup as their armor. You know, if they want to look good if they want to feel good about themselves, they wear some makeup, and that’s how they face the world,” Lau said. “If there’s something that men can do again, you know, increase their self-confidence, improve their mental health, then the question is: why wouldn’t they? And again, the answer is: there’s no reason. Other products are so quick, easy to apply. And of course there are tutorials all over our site. That’s that extra bit of confidence that when you walk out the door you don’t have to worry about that anymore.”
In the end, it’s not necessarily about being a pretty boy. It’s another tool to help men look and feel their best.
