Canadian food retail company Empire Company Limited, and parent company of Sobeys, has announced partnerships with both Instacart and Uber Eats.
These new partnerships complement Voilà, Empire’s existing online grocery delivery service. Instacart and Uber Eats users will now see Empire banner stores on their apps in Ontario, with the rollout across Canada to follow.
The partnership, which will roll out across Empire brands including Sobeys, FreshCo, Farm Boy and Longo’s, will begin in Ontario and expand Instacart’s offering to more than 250 Empire stores across the province, with plans to expand delivery across Canada to expand.
This comes after Instacart and UberEats announced an unexpected collaboration in May, when the grocery delivery app added hundreds of thousands of UberEats restaurants to its app, under the “Restaurants” tab.
Instacart already partners with Canada’s five largest grocers, making Empire the newest of more than 90 retail banners in Canada, delivering from more than 6,000 locations in all 10 provinces where same-day delivery is available on the Instacart marketplace. The grocer already supplies about 90% of Canadian households.
“We’re excited to expand our e-commerce offering and continue to grow the market,” said Doug Nathanson, Empire’s chief development officer, in a press release.
