This agreement, signed during the 21st edition of Maroc in Mode (MIM 2024) in Casablanca, focuses on key shared objectives, including industrial practices with European sustainability and circularity standards, addresses customs and regulatory challenges and promotes a more favorable investment and business environment between the two regions.
“The textile connection between the EU and Morocco has enormous untapped potential. Through our partnership with AMITH, we aim to strengthen the textile sectors of both regions, embracing sustainability and competitiveness as core values. This MoU is a meaningful step towards our shared vision of a thriving Euro-Mediterranean textile ecosystem,” said Mario Jorge Machado, Chairman of Euratex.
The MoU emphasizes the commitment of both organizations to promote global competitiveness in the textile sector and ensure a smooth transition to updated rules of the Pan Euro Med ((PEM) Treaty, which will enter into force on January 1, 2025.
The partnership also aims to promote knowledge sharing in industrial technologies, joint ventures and skills development initiatives.
Through this collaboration, Euratex and AMITH aim to contribute to the creation of a sustainable, resilient and competitive Euro-Mediterranean textile industry.
The MoU represents an important step towards a more integrated and forward-looking partnership, opening doors to future growth opportunities within the PEM Treaty framework.
“This Memorandum of Understanding is important for AMITH because it will help achieve our mission: to stimulate the continued development of Moroccan industry and help companies rise to new levels of excellence and sustainability,” said AMITH President El Ansari Anass.
During a personal conversation with Just Style in September, Euratex Director General Dirk Vantyghem shared that rumors were circulating in parliament about the possible creation of a textile intergroup.
“Euratex-AMITH Ties to Boost Euro-Moroccan Textile Cooperation” was originally created and published by Just Style, a brand owned by GlobalData.
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