CHICAGO (CBS) — A giant dog-shaped balloon popped up in downtown Chicago on Sunday, intended to raise awareness about canine obesity.
The balloon shows a dog named Waylon, who is so big he is stuck between the Virgin Hotel and Hotel Monaco on Wabash Avenue. He floats wedged above Haddock Place, a named alley between Wacker Drive and Lake Street.
CBS
The folks at pet food company IAMS launched the portly pup. IAMS notes that more than 59% of American dogs are overweight.
IAMS said the balloon also included a QR code that people could scan, which would take them to the IAMS Healthy Weight Dog Hub, where they could learn more about the story of Waylon’s journey to a healthier and more active lifestyle.
The balloon is just the beginning of IAMS’ mission to support better canine health and wellness.
