Qiddiya Investment Company, or QIC, and Globant (GLOB) have announced a major new partnership that will cement Saudi Arabia’s historic new destination Qiddiya City as one of the world’s most immersive hubs for entertainment, sports and culture. As part of the partnership, Globant will work with QIC to develop the Qiddiya “PLAY LIFE Connected Experience,” an advanced digital ecosystem designed to transform the way visitors and residents interact with the unique destination’s wide offering. The system will use artificial intelligence, data analytics and cloud technology to develop a seamless interface that personalizes and enhances every interaction in Qiddiya City. It allows visitors to book events, manage their itineraries, discover new adventures and connect with the community, all through a personalized, real-time interface. Globant’s partnership with QIC marks an important step in the company’s expansion into Saudi Arabia and the broader MENA region, one of the world’s fastest-growing markets for digital innovation.
First published on DeVlieg – the ultimate source for real-time, market-moving financial news. Try now >>
See the top stocks recommended by analysts >>
Read more about GLOB:
