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History says the market is about to enter the most bullish week of the year. Here’s how much investors can expect to win by 2025.

For those thinking about adding to your stock portfolio, we’re approaching one of the seasonally strongest investing weeks of the year – as if the holidays weren’t festive enough!

Seasonal investment trends should never trump fundamental analysis for the long-term investor. However, it doesn’t hurt to at least know which parts of the year are typically weak or strong for the stock market, especially if you’re considering buying or selling stocks in the short term.

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Here’s how often this aptly named year-end investing trend manifests itself and how much investors can expect to benefit from it.

Historically, stocks rise more often during the last trading week of the year and the first two days of January than at any other time of year. This curious phenomenon is often called the Santa Claus Rally. Yale Hirsch first coined the term in the Stock Trader’s Almanac in 1972, so this phenomenon has been around for a long time – probably for most of the modern American stock market era.

According to Carson Investment Research, the period of Sinterklaas between 1950 and 2022 will see an increase in S&P500 (SNPINDEX: ^GSPC) about 80% of the time, with an average gain of 1.32%. That may not sound like much, but it’s actually a big gain for just one week. In fact, Santa Claus Week has the third highest historical return of all seven-day periods, and it is the week with the highest frequency of gains.

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The causes of seasonal patterns in the stock market, including the Sinterklaas rally, are not precisely known. Once trends are established, they can be somewhat self-fulfilling as investors buy during known strong periods and sell during weaker periods.

However, there are several possible causes of the Santa Claus rally phenomenon:

  1. Investors generally become optimistic for a new year.

  2. Investors can try to get ahead of the January effect, when many investors put new money to work as part of their investment plan, as January is also known as a historically good month.

  3. Employees can put their end-of-year bonuses to work.

  4. Investors have completed harvesting the year’s tax losses, with a cut-off date of December 31.

  5. Professional investors are going on vacation, forcing more retail investors – who are generally bullish – to trade.

  6. Investors may also rush to contribute to traditional individual retirement accounts (IRAs), which allow tax-deductible contributions up to an annual limit, to reduce taxes owed in the new year.

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