HomeBusinessHow gold became one of the most popular investments in the world

How gold became one of the most popular investments in the world

Getty Images; Alyssa Powell/BI
  • The gold price reached a record high this week.

  • Falling interest rates and increasing geopolitical tensions increase gold’s appeal as a safe haven.

  • With gold outperforming stock prices since October 2022, Wall Street expects the rally to continue.

The gold price has risen enormously this year.

The precious metal hit a record high of $2,772 per troy ounce this week and has risen in six of the past seven weeks.

With year-to-date gains of about 33%, gold returns have outpaced the broader stock market, including the tech-heavy Nasdaq 100, by about 10 percentage points.

And since the stock bull market began in October 2022, gold has outpaced stock gains, returning 67% compared to the S&P 500’s return of about 63%, according to data from YCharts.

These superior returns make the metal one of the most popular investments in the world.

The largest gold ETF, SPDR Gold Shares, has $78 billion in assets under management and has seen inflows of about $5 billion over the past six months, according to data from ETF.com.

Physical gold is having a moment too. Costco has consistently sold out of its gold bars when they become available on their website, and Wells Fargo estimates that Costco sells up to $200 million worth of gold bars and silver coins to its members every month.

It was a perfect storm for the yellow metal, and the outlook points to even more gains.

This is what’s going on.

Global central banks have been buying gold in recent years.

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According to the World Gold Council, central banks bought a record 483 tons of gold in the first half of the year. Central banks from Turkey, India and China topped the list of biggest buyers.

Some of the increase in demand comes from countries looking to diversify their investments away from the US dollar.

“We believe the tripling of central bank purchases since mid-2022, driven by fears of US financial sanctions and US sovereign debt, is structural and will continue,” Goldman Sachs said in a note last month.

This dynamic has been visible since Russia invaded Ukraine in 2022, when America sought to inflict maximum economic damage on Russia through sanctions. But it is more difficult to impose sanctions on a country that is less dependent on the dollar, and one way to become less dependent on the dollar is to buy gold.

According to economist Mohamed El-Erian, it is a dynamic that the US should keep a close eye on.

El-Erian wrote in an op-ed for the FT this week that the continued rise in gold prices “reflects an increasingly persistent behavioral trend among China and ‘middle power countries’.”

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