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Biden doesn’t want swing voters to forget that Donald Trump is a convicted felon.
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The Biden campaign is spending $50 million on a media blitz that includes a caustic attack ad on Trump.
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The ad emphasizes Trump’s beliefs while portraying Biden as “fighting for your family.”
Joe Biden is wasting no time in using Donald Trump’s felony conviction to his advantage — and he’s spending a lot of money on it.
The Biden campaign announced Monday that it is spending $50 million on an advertising campaign against Trump, including a TV ad that will run in all battleground states.
And all that money is only for the rest of June – a few crucial weeks leading up to the first presidential debate on June 27.
The 30-second “Character Matters” TV ad addresses Trump’s legal troubles: his 34 felony convictions and losses in court that found him liable for sexual assault and committed financial fraud.
By contrast, the ad says, Joe Biden has been working “to lower health care costs and make big corporations pay their fair share.”
“This election is between a convicted criminal who is only out for himself and a president who fights for your family,” the ad concludes.
“Trump approaches the first debate as a convicted felon who continues to prove that he will do anything and harm anyone if it means more power and revenge for Donald Trump,” Michael Tyler, the campaign’s communications director, said in a statement.
“That’s why he was convicted, that’s why he encouraged a violent mob to storm the Capitol on January 6, and that’s why his entire campaign is an exercise in revenge and retaliation; because that man is blind to the people a president is supposed to serve and will do absolutely anything for his own personal gain and for his own power,” Tyler continued.
Trump and his campaign have portrayed his legal troubles as part of political persecution, claiming without evidence that Biden himself orchestrated a conspiracy against his rival.
Biden is in charge of the federal government; Trump’s legal losses have all occurred in state courts.
The Biden campaign’s media blitz also includes a seven-figure investment targeting Black, Hispanic and Asian American voters.
That includes separate ads highlighting the importance of the Affordable Care Act to Asian American and Hawaiian Pacific Islander voters, highlighting Biden’s fight against corporate greed toward Hispanics and highlighting the positive impact Biden has had on Black communities , the campaign said in its statement.
The campaign is trying to reverse recent polls showing Trump with a small but sustainable lead nationally and in key swing states. Even states that have shown a reliable Democratic tilt, such as Virginia, are showing a virtual tie, according to recent polls.
Meanwhile, Biden’s popularity has fallen to record lows as progressive young voters push his support for Israel’s war in Gaza.
Read the original article on Business Insider
