BRAINTREE – Christmas shoppers flocked to South Shore Plaza in Braintree for some shopping the last weekend before Christmas.
Getting into the holiday spirit
“We expect to exceed last year’s footfall and retailers are ready,” said Allen Smith, general manager of South Shore Plaza.
Christmas music and Santa Clauses permeated the mall as shoppers walked around with hands full of shopping bags.
“This is actually the busiest time of year for us. Black Friday gets all the hype, but Saturday and Sunday are where most of the shopping is done,” Smith said.
Robin Weiner, of Holbrook, is an online and in-person shopper. “I’m almost done, thank God, and I’m going to treat myself to the food court. I like that Christmas feeling, so that’s why I’m at the plaza today.”
A short shopping season
This year, retailers and business owners had the shortest time between Thanksgiving and Christmas to sell.
Dana Katz owns Miltons, a men’s clothing store. He says it all comes down to the last ten days before Christmas.
“This is Super Saturday. It’s going to be the biggest day of the year. Our e-commerce business this year is the biggest ever. But there’s nothing like being in a store and touching and feeling the merchandise,” says Katz. said.
That’s exactly what brought the Norton Family to the Mall. “My wife has been strict about bringing my three boys here for Christmas outfits. So we’re spending the day here at Miltons,” Jim Norton said.
Paul Burton
