Target is cutting prices on more than 2,000 products for the holiday shopping season. The move marks the continuation of a recent trend among retail and fast-food chains looking to entice budget-conscious consumers with value meals and competitively priced items.
Minneapolis-based Target said Tuesday it would cut costs on Target-owned and national brands, including food and beverages, daily essentials such as cough medicine, toys and other holiday gifts.
The announcement comes after Target in May lowered prices on about 5,000 of its products, bringing the total to more than 8,000 discounted items so far this year. By the end of the holiday season, the company said it will have reduced prices on more than 10,000 items during the year.
In markets across the country from Phoenix to Atlanta, most of Target’s nearly 2,000 stores, its Target.com website and app are offering the following lower prices, the retailer said:
Target touted its cuts just days after Aldi unveiled them Lowest price Thanksgiving spread beating a bid from its larger rival Walmart by about $2 in five years. The discount stores reflect the message of the fast food chains’ offerings Value $5 meals.
