Comcast (CMCSA) has revealed the price of its recently announced StreamSaver bundle, which will package Peacock’s ad-supported premium tier with the basic ad tier of Netflix (NFLX) and Apple TV+ (AAPL).
The new offering, available to Comcast’s broadband Internet and TV subscribers, will launch next week at a price of $15 per month, providing a savings of about 35% compared to the cost of subscribing to the three services separately, Comcast said .
Customers can also access Netflix and Apple TV+ subscriptions through Comcast’s Now TV streaming platform, which includes Peacock and 40 other channels, for $30 per month (down from $20 per month without the extra services).
The developments come as media companies are under pressure from investors to scale up their streaming services and achieve profitability. At the same time, the companies face increased competition from tech giants like Amazon (AMZN) and YouTube (GOOGL, GOOG), which are gobbling up streaming deals.
According to Deloitte’s latest Digital Media Trends report, U.S. consumers subscribe to four streaming services on average and spend about $61 per month on them. Streamers have struggled to retain subscribers in the long term.
“One of the biggest issues facing the industry is serial churners,” Third Bridge analyst Jamie Lumley told Yahoo Finance. “Even for the top platforms like Netflix, churn is still a very real problem. … Bundling is a big effort to mitigate that.”
The concept of bundling is not new. Companies in the space have been doing it for years with their own services. For example, Apple offers Apple One, which combines Apple TV+ with other services such as Apple Music and Apple Arcade. The bundle was launched worldwide at the end of 2020.
Disney (DIS), which also offers a bundle with Disney+, Hulu and ESPN+, officially began the domestic rollout late last year of a one-app experience that includes Hulu content through Disney+ – a similar play to Paramount’s Showtime combination . such as the integration of HBO Max and Discovery+, both of which merged their respective services last year.
However, the move toward partnerships between competing media companies has gained momentum recently.
Warner Bros. Discovery (WBD) and Disney have announced a new streaming bundle that will combine Disney+, Hulu and Max, with a launch date set for this summer in the US. In December, WBD partnered with Netflix on a $10 ad-supported bundle offered through Verizon (VZ).
And earlier this year, Warner Bros. announced a sports streaming partnership with Disney’s ESPN and Fox (FOXA), set to debut later this fall. Last week the companies announced their name: Venu.
Alexandra Canal is a senior reporter at Yahoo Finance. Follow her on X @allie_canal, LinkedIn, and email her at alexandra.canal@yahoofinance.com.
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