Up, up and away. That was the story for the stock market this year. The bull market shifted into even higher gear after the election of Donald Trump as the new president last week.
When everything goes right in a movie, you know something is going to happen that puts an end to the smooth sailing. Real life isn’t always like the movies, but Wall Street could be in for a big dose of Hollywood.
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I predict Trump’s stock market rally is doomed. Why? There is one simple reason.
I think Trump’s stock market rally will end because of Trump. Stocks in particular will (eventually) suffer from Trump’s tariffs. The president-elect has pledged to impose 10% to 20% tariffs on all U.S. imports and wants tariffs between 60% and 100% on all Chinese imports.
The stock market is unlikely to slam on the brakes immediately after the tariffs are implemented. However, what will happen almost immediately after blanket tariffs are imposed is that the prices of many goods purchased by Americans will increase significantly.
The countries that export goods to the US do not pay tariffs; so do the American companies that import the products. These companies could cover some or all of the additional costs. However, many will choose to pass the costs on to their customers.
As an alternative, can’t customers purchase American-made products? In some cases yes. But not every product will have an American-made alternative. It is also possible (if not likely) that US companies will raise prices as well.
Suppose you run a US company that sells widgets for $100. If your main rival’s products, a foreign company, now cost customers $120, it would be very tempting for you to raise the price of your widgets to, say, $115. You still get a lower price than your competition, but you can significantly increase your sales.
Tariffs will almost certainly lead to higher inflation. The Federal Reserve is unlikely to continue cutting rates as inflation threatens again, and could even be forced to raise rates again. Consumers may also limit their spending due to the sudden price increases. The situation would become even worse if other countries were to impose retaliatory tariffs and ignite a full-blown trade war that hurts U.S. exporters.
Imagine a row of dominoes. The first one labeled “rates” falls and topples the next domino labeled “inflation.” This domino topples the next, in line with the ‘interest rates’ printed on it. The last domino to fall represents the stock market.