The American Victory Packaging has started operating under the new name Smurfit Westrock Packaging Solutions.
The rebrand follows the merger of Smurfit Kappa and WestRock in July last year. The company is now part of an extensive network that is active in 40 countries.
Despite the name change, the company will retain the same teams across more than 60 solution centers in the U.S. and Mexico.
The company offers a broad portfolio of packaging solutions, including corrugated and consumer packaging, as well as bag-in-box (BiB) packaging and point-of-sale displays.
It uses renewable and recyclable materials to create sustainable packaging solutions.
Scott MacDonald, president of Smurfit Westrock Packaging Solutions, said: “Our new brand reflects our service-oriented approach to solving business challenges, delivering value to our customers and signals our ability to tap extensive capabilities and resources as part of one of the world’s largest paper and packaging companies.”
With a history spanning more than five decades, Victory Packaging has established itself in the North American market.
It has evolved from an independent entity to the distribution arm of two major packaging companies and offers a range of services such as engineering, supply chain management, kitting and assembly, automation and logistics solutions.
Laurent Sellier, CEO of Smurfit Westrock North America, said: “Smurfit Westrock Packaging Solutions is synergistic [our] core activities in the US and Mexico.
“Aligning the name and identity with the global brand better defines the connection and positions the company for continued success as part of the Smurfit Westrock family.”
Last November, Smurfit Westrock launched the EasySplit BiB design to comply with the EU Packaging and Packaging Waste Regulation.
The innovation enables easy separation of BiB products, improving the recycling process.
“Victory Packaging rebrands as Smurfit Westrock Packaging Solutions” was originally created and published by Packaging Gateway, a brand owned by GlobalData.
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