The news
“This is lit. This is also illuminated,” says Clarence, a senior guide at the National Gallery Singapore in his TikTok video, pointing to several masterpieces. He’s not the only one who’s understood the brief: Museums everywhere are making videos of Boomers giving tours using internet jargon in an effort to attract young people, with the caption: “We had our Gen Z intern write the marketing script.”
“Hey friends, summer is over, we are now in our museum age, take a nice girly walk through our galleries,” says a 70-something curator at The New-York Historical Society, before admitting she has no idea what that is. resources. Still, the Brooklyn Museum responded to the video: “Diva, the atmosphere is impeccable.”
