Oklahoma City Thunder guard Shai Gilgeous-Alexander has signed a “multi-year” shoe extension to become the face of Converse Basketball, according to Boardroom.
As part of the new contract, Gilgeous-Alexander has also been appointed Creative Director of the brand, which will open the door for him to provide input and ideas on future products.
A signature Gilgeous-Alexander shoe is in production with help from the two-time NBA All-Star and will be released in 2025.
Julius Erving, Magic Johnson, Larry Bird, Larry Johnson, Dennis Rodman, Dwyane Wade and Elton Brand are the only other NBA players to have been signed by Converse, a subsidiary of Nike.
Gilgeous-Alexander signed with Nike after being a first-round pick out of Kentucky in 2018 before moving to Converse.
“The exclusivity of the brand, the fact that there aren’t that many guys, and the ability to express myself on and off the field in so many different ways really appeals to me,” Gilgeous-Alexander said in 2020.
Gilgeous-Alexander and the Thunder are currently waiting to find out who their first-round opponent will be in the 2024 NBA Playoffs. As the Western Conference’s top seed, Oklahoma City will play either the New Orleans Pelicans or the Sacramento Kings , with the series beginning Sunday evening.
