Walmart is introducing a new store label designed to appeal to younger customers who are not brand loyal and want gourmet food that is more affordably priced.
The company said Tuesday it is launching 300 new products sold under the Bettergoods name, representing the largest private label food launch in 20 years.
The new line includes high-end products such as premium bronze-cut pasta from Italy, priced at $1.97 per pack, and plant-based mozzarella, which costs less than $4. The rollout comes as more shoppers turn to store brands, which often cost less than premium brands, as a way to combat this. food inflation.
Walmart
“Today’s customers expect more from the private brands they buy – they want affordable, quality products to enhance their overall dining experience,” Scott Morris, senior vice president, private brands, food and consumables, Walmart, said in the statement.
How much do Bettergoods items cost?
Walmart said the items will range in price from $2 to $15, with most being under $5.
When will the Bettergoods products be on the shelves?
Walmart said some Bettergoods items are already on shelves, but it plans to introduce more in the fall.
What types of products are sold under the Bettergoods label?
Walmart said it produces 300 products, including frozen foods, dairy products, snacks, beverages, pasta, soups, coffee and chocolate.
Here are some of the items announced Tuesday:
- Hot Honey Spice: Under $3
- Creamy Corn Jalapeno Chowder: Under $4
- Premium Bronze Cut Pasta from Italy: $1.97
- Oat Milk Non-Dairy Frozen Desserts: $3.44 per pint
- Carnitas, Taco or Tinga Seasoning: Under $2
- Plant-based mozzarella: Under $4
—With reporting by the Associated Press.
