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The ‘Call of Duty’ billboard makes spectators do a double take on the Twin Cities

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The ‘Call of Duty’ billboard makes spectators do a double take on the Twin Cities

WCCO Digital Headlines: Morning of October 27, 2024


WCCO Digital Headlines: Morning of October 27, 2024

01:22

MINNEAPOLIS — If you’ve been traveling up and down the Twin Cities this weekend, you may have noticed a strange twist on a very familiar billboard.

As part of its campaign to promote ‘Call of Duty: Black Ops 6’, video game developer Activision took over Kris Lindahl’s advertising space.

The billboard features the character “The Replacer” – played by Peter Stormare – in Lindahl’s place the iconic outstretched arms pose.

Activision


‘The Replacer’ takes over people’s daily tasks so they can play ‘Call of Duty’ again.

In the national campaign, Stormae appeared as “The Replacer” for several celebrities, including Anthony Edwards of Timberwolves.

Stormare will replace Lindahl on billboards and TV as part of the campaign.

Call of Duty: Black Ops 6 was released on Friday.

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